In my Public Relations Publications class we have been discussing the importance in selecting the correct font for different publications. As our class is moving into business cards and brochures, we have been asked to research what size fonts to use for these types of publications.
According to Strategic Publications: Designing for Target Publics by Linda P. Morton, when selecting a font it is important for you to, “select a font that complements the personality of your organization. It is also important to select the correct size, style and case of the font. There are serif fonts, sans serif fonts, hand formed fonts, specialized fonts, and adapted fonts. Each different type of font can have different emotional effects on the reader.
According to business know- how.com, they recommend that you never use a font smaller than 7-8 because it is too hard for older people to read. They recommend a size between 12-15 and also state that it is okay to make your name larger.
Also, when making a brochure, smallbusinessbible.com, headings should be about a 14 size font and the body text should be a size 12.
When people are just getting into the design world, they can find free, legal fonts at Princessfonts.com and dafont.com and here is their explinations on how to install the fonts to your computer.
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