Posted by: emilywil | April 9, 2009

“Inside PR”: What a Suprise, They Discussed Twitter

  I listened to the “Inside PR” podcast with Terry Fallis, David Jones, and Martin Waxman.  They discussed the immense media coverage and hype of Twitter,they discussed how PR pros can use it and how clients engage in it. 

  Jones was called out as being the main user of Twitter so he mainly discussed the social media network.  He reviewed the basics of Twitter and how celebrities, kids, parents, businesses, and basically everyone uses it.  They referred to it as basically “microblogging,” which made good sense to me and how people can use it for different reasons.  People can use it for random thoughts, interesting links, or just basic ideas. 

  They then went into standard etiquette of do  you agree to accept to follow someone if you don’t know them?  Well you can’t follow everyone because there are alot of spammers.  However they are more likely to accept you if you indirect or direct message them.  If you are going to follow someone, make sure everything is filled out with your name and profile so you can make it clear that it is you, not a spammer.  Also, put a website up, a blog, a job website, or something that people can see what your about.

 They brought up a very good point about the speed of Twitter is very fast and you can’t delete it, therefore people can see when you write something stupid.   They reported that the communication process can be used because you can check and see what people are saying about your company.   

Inside PR is a Canadian PodCast

Inside PR is a Canadian PodCast

  They say Twitter is good for real time and events.  As a PR person he monitors it for people mentioning his clients, just like GoogleAlerts.  Also, if news has broken, you can see if people are talking about it on TweetDeck. 

  A great example of the impact of Twitter is one of their consumer clients found someone who was Tweeting negatively about the company an wasn’t shy about promoting their unhappy views about the company.  They found the unhappy customer offline and put them in contact with the company and his problem was solved and he began to Twitter positively right after that.  They discussed the fact that this might take out the customer service phone lines, and that people shouldn’t rely on people to read their Twitter pages to solve their problems. 

  Within the PR industry you can pitch ideas to each other or bounce them off each other.  You can also follow journalist and build relationships outside of,”Hi, I have a story.”  You can also build relationships with other PR people in a genuine way. They closed the podcast by advocating Twitter and stating that it is a good idea to begin a Twitter account.


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